Brand Refresh
Case Study
Reimagining Family Cancer Network
At Modern Moxie, we're passionate about helping our clients shine in the digital landscape. Our recent collaboration with Family Cancer Network (FCN) was a journey of transformation, as we breathed new life into their brand to better reflect their mission.
The Challenge
FCN, a nonprofit dedicated to supporting families affected by cancer, came to us seeking a comprehensive brand refresh. Their challenge? To create a brand identity that would not only reflect their unwavering commitment but also resonate with their diverse audience, which included patients, families, and local charitable organizations.
Our Approach
We began by developing content pillars to guide FCN's messaging across platforms. Then, in a collaborative brand workshop, we defined their brand's personality and essence. Comprehensive brand guidelines were created to ensure consistency, and we developed visually appealing and informative collateral, from corporate materials to resources for their audience.
The Outcome
The new brand identity now closely aligns with FCN's mission and vision, exemplifying their brand values of community, compassion, and commitment. A consistent look and feel across all channels enhance brand recall and connect more deeply with target audiences.
But it goes beyond aesthetics; this transformation has amplified FCN's message, showcasing the tangible, positive impact of their mission. It fosters greater community awareness and active participation, ultimately expanding FCN's reach to connect with more families and community organizations. The newly developed collateral empowers FCN to consistently share their amazing story, whether through promoting real life stories and testimonials, corporate collateral, or event promotion. We are thrilled to have been a part of this process!
Contact Us
Whether you need a little help with your brand, some creative marketing solutions or someone to just do the work already, we've got you covered.