Why I Started My Business
What’s the story behind Modern Moxie?
What’s in a Name?
A quick dictionary definition of Modern Moxie (courtesy of Merriam-Webster):
mod·ern | \ ˈmä-dərn , nonstandard ˈmä-d(ə-)rən \
: Involving recent techniques, methods, or ideas
mox·ie | \ ˈmäk-sē \
: Energy, Pep
: Courage, Determination
: Know-How
I get quite a few questions about the name behind Modern Moxie. I was first introduced to the term ‘moxie’ while participating in a corporate women’s group and it stuck. The vibe, the definition, the feeling it evokes was everything I wanted to be known for and for my brand to represent. The word itself is actually a bit retro, so adding the word ‘modern’ in front of it showcases our focus on innovative techniques, methods and ideas. This is especially important because, while I believe there are certain foundations of marketing principles that don’t change, the tactics we use in digital marketing feel like they change almost daily.
At our core, Modern Moxie is about helping our customers get the most out of their marketing efforts using up-to-date techniques, methods and ideas combined with the know-how, energy, and determination to help our clients achieve their goals.
What do we do?
Simply put, we help our clients get more out of their marketing efforts through consulting and freelance partnerships. With over 14 years of experience as a marketing + communications professional and experience in Fortune 500 corporate marketing, agency marketing, traditional marketing, digital marketing, social media marketing, B2B-focused marketing, B2C-focused marketing, and leading everything from strategy to actual deployment of tactics, I’ve seen a lot of ways to do marketing. Having my graduate degree in social media also gives me an advantage in this space. Here’s how we help clients get more from their marketing efforts:
+ Branding
Your brand is like a fingerprint—it’s unique and specific only to you. It’s also what separates you from the competition. Let us help you discover (or rediscover) who you are. We can help with:
Brand workshops
Brand management
Brand guidelines
Core message mapping
Logo + design development
+ Marketing
Your audience is bombarded by about a million different messages every day. Cut through the noise with an integrated, strategic approach to marketing and reach people who want what you have to offer. Let us help you with:
Content strategy + development
Campaign management
Digital marketing strategy
Social media—paid + organic
Data + analytics
+ Copywriting
To be seen and heard, you have to produce consistent, engaging content. We take the stress out of the constant demand for content by curating and crafting stories designed to perform on each channel. We assist with:
Content development
Campaign copy
Digital copywriting (web, email, blog)
Digital ad copy
Social media content development
But I wouldn’t pretend to do all of this alone. I have an amazing network of niche professionals from designers to website specialists to copywriters and more that I lean on for my clients. The result?
My clients get a full offering of services that most agencies offer, but don’t have to overpay for services they may not need / use.
Who do I work with?
I work with small- to medium-sized businesses who are ready to do more with their marketing efforts. Perhaps because of my background, many of my clients have tended to be in the financial industry + nonprofit sectors, but I have worked with retail clients, technology companies, interior designers, personal brand & style consultants and more. I work with clients as an extension of their team either through consulting services or as a freelance partner. And because I run my own business, I have the freedom and flexibility to work with clients in the way that works best for them—hourly, by project or on retainer.
If you’re curious about what it’s like to work with us, stay tuned for our next blog. If you’re ready to connect, reach out at https://www.mdrnmoxie.com/contact. We look forward to finding opportunities to support you!
